2011 - desperation in corporate philanthropy?

18 March 2011 | By Cause4 staff

The Financial Times informs us that Culture Secretary Jeremy Hunt is to send handwritten letters to a number of FTSE 100 chief executives in a bid to coax corporate investment into the arts and ‘offset culture budget cuts’. As part of his drive to make 2011 the Year of Corporate Giving, Mr Hunt wishes to encourage companies to integrate the arts within their social responsibility agenda.

Whilst in principle the idea of greater corporate involvement in the arts is a good one, the approach seems just a little desperate. Besides, philanthropy is a choice freely made. What donor will give merely because Government tells them to? And as Deloitte’s Heather Hancock recently suggested in The Evening Standard, charities will benefit when a ‘genuine partnership’ can be formed. This requires us to understand why and how a company might choose to engage and to consider how their potential involvement will support corporate values and progress strategic business priorities. Images of square pegs and round holes spring to mind.

Moreover, while the need to sustain the arts during times of upheaval is important, we are perplexed as to why Mr Hunt appears be overlooking the rest of his portfolio. Would not community sports organisations equally benefit from increased corporate philanthropy? Or is this simply an attempt to quieten the vociferous arts lobby?

In the meantime we shall see how our Captains of Industry respond.

Back to top

Blog index

“Cause4 is an excellent organisation, well connected and clear in its ability to shape and advise. They offer challenge, and will steer stakeholders with diplomacy while holding a clear line on what will move the organisation towards its goals.”

Simon Larter-Evans, Headmaster, St Paul’s Cathedral School

More by posts by Cause4 staff

Cause4's Pick of the Month - August 2019

1st August, 2019 | By Cause4 staff

It's a new month and the Cause4 team are excited to introduce another four inspiring individuals that are guiding the way in charity leadership, social entrepreneurship, Trusteeship and Arts Fundraising. Read on to meet our pick of the month for August. 

Cause4’s response to: The UK Civil Society Almanac 2019 Report

15th July, 2019 | By Cause4 staff

The UK Civil Society Almanac Reports, released by the National Council for Voluntary Organisations (NCVO), is a crucial source of data that has been providing insights into developments in the voluntary sector since 1996. NCVO has now released its latest annual report, of which the following response will outline key findings including positive growth in terms of grants and investments, whilst public donations and fundraising decline. Diversity in particular has been highlighted as an ongoing issue within the sector throughout the report.  

Cause4's Pick of the Month June 2019

4th June, 2019 | By Cause4 staff

As we approach summer and the longest day of the year this month, we can’t believe quite how fast this year has gone – or the 10 years that led up to our birthday party in May! In our spirit of Sharism, check out our favourite Charity Leader, Entrepreneur, Trustee and Arts Fundraising and Philanthropy Fellow of the Month for June!