Does the current fundraising climate require new talent?

26 June 2010 | By Cause4 staff

We have been doing a lot of thinking recently about how to attract talent into careers in fundraising and development, and how to best arm people with the tools they need to succeed in delivering real value back to charities and social enterprises.

But how to attract talent in the first place? In order to get that experience that employers are seeking, many people volunteer in fundraising departments of national charities. This can be of mutual benefit – many charities rely on office volunteers to keep their departments running smoothly - but in order to volunteer one must have the means to live without salary, usually in London and this excludes a lot of potentially talented people who come from less privileged backgrounds.

Also, it can mean that whenever the volunteer, or indeed for those lucky enough to land paid employ, “land” in the fundraising world, that is where they will stay, ploughing a narrow furrow through one specific fundraising discipline – corporate fundraising, events or direct marketing for example - without gaining the broad range of experience which is so valuable in this increasingly tough fundraising environment.

What is required are entry level schemes which can be accessed by a diverse range of people of all ages and backgrounds, which also offers a comprehensive grounding in the various areas of fundraising as well as getting exposure to more than one charitable cause. Fundraising can’t be learned from books.

There are a few such schemes out there – Charity Works - www.charity-works.co.uk - is a partnership of several national charities which pays participants a modest wage and combines hands on training with theoretical instruction on subjects such as managing volunteers, finance and working with local authorities.

However, with current pressures on the sector to up its fundraising game, with more charities all chasing a smaller pot of gold, excellent training schemes offering real opportunities to those with potential to make a real difference, are in short supply. There is lots of talk of crisis and cuts but we think the next question to be asked is whether we have the skills and talent in the sector able not only to weather the storm but to respond with creativity and enterprise.

Back to top

Blog index

“Cause4 has had a transformational effect on the Festival, at the level of innovation in organisational development, as well as in fundraising.”

Chris Martin, Trustee of Salisbury International Festival

More by posts by Cause4 staff

Cause4's Pick of the Month - August 2019

1st August, 2019 | By Cause4 staff

It's a new month and the Cause4 team are excited to introduce another four inspiring individuals that are guiding the way in charity leadership, social entrepreneurship, Trusteeship and Arts Fundraising. Read on to meet our pick of the month for August. 

Cause4’s response to: The UK Civil Society Almanac 2019 Report

15th July, 2019 | By Cause4 staff

The UK Civil Society Almanac Reports, released by the National Council for Voluntary Organisations (NCVO), is a crucial source of data that has been providing insights into developments in the voluntary sector since 1996. NCVO has now released its latest annual report, of which the following response will outline key findings including positive growth in terms of grants and investments, whilst public donations and fundraising decline. Diversity in particular has been highlighted as an ongoing issue within the sector throughout the report.  

Cause4's Pick of the Month June 2019

4th June, 2019 | By Cause4 staff

As we approach summer and the longest day of the year this month, we can’t believe quite how fast this year has gone – or the 10 years that led up to our birthday party in May! In our spirit of Sharism, check out our favourite Charity Leader, Entrepreneur, Trustee and Arts Fundraising and Philanthropy Fellow of the Month for June!