Four Square and Cause World – social media innovations for fundraising?

19 June 2010 | By Cause4 staff

In the past 5 years Social Media sites such as Twitter and Facebook have revolutionised the way individuals interact. Companies now dedicate entire departments to utilising social media to interact with potential customers and more and more funding is looking at new ways of utilising online strategies.

The charity sector has far from avoided this inevitable move into the world of social media and with the growing influence of the Iphone and other smart mobiles it hasn't taken long for apps to become available that suit fundraisers.

Foursquare and Cause World are two such apps. Both focus on users announcing their locations to the rest of their online community by tagging their locations at different landmarks in varying cities across the globe. Both ‘give people virtual badges when they check in. These badges are displayed on the profiles of individuals, in what appears to be nothing more than a sophisticated game of hide and seek. However, momentum is growing in the Third Sector regarding their use for fundraising activities.

For each ‘tag’ you make in Cause World for instance you earn a number of points which when totalled up can be used to donate things to good causes in the real world thanks to the help of varying corporate partners. You can for instance, support a classroom, plant a tree and help supply clean water as just a few of the good causes available and these seem to be growing everyday from a wide variety of charities such as the American Red Cross, Carbonfund.org and Global Giving.

Utilising Four Square, Microsoft and Pay Pal teamed together to donate $0.25 to Save the Children for every person who tagged themselves in Austin, Texas on a given day.

The possibilities their use in the Third Sector should not be underestimated. Could charities in the UK seek to galvanise communities to come out in support of events or volunteering opportunities by securing a similar deal with a company here in the UK? What greater incentive can there be for communities to participate in local initiatives than by earning money purely by turning up and tagging themselves? The possibilities seem endless and in Big Society speak - an easy way to encourage people to take a role in their local communities.

Back to top

Blog index

“Arts Fundraising & Philanthropy has changed the game for arts fundraising as Clore did for leadership.”

Phil Gibby, Director Arts Council England, South West

More by posts by Cause4 staff

Cause4's Pick of the Month - August 2019

1st August, 2019 | By Cause4 staff

It's a new month and the Cause4 team are excited to introduce another four inspiring individuals that are guiding the way in charity leadership, social entrepreneurship, Trusteeship and Arts Fundraising. Read on to meet our pick of the month for August. 

Cause4’s response to: The UK Civil Society Almanac 2019 Report

15th July, 2019 | By Cause4 staff

The UK Civil Society Almanac Reports, released by the National Council for Voluntary Organisations (NCVO), is a crucial source of data that has been providing insights into developments in the voluntary sector since 1996. NCVO has now released its latest annual report, of which the following response will outline key findings including positive growth in terms of grants and investments, whilst public donations and fundraising decline. Diversity in particular has been highlighted as an ongoing issue within the sector throughout the report.  

Cause4's Pick of the Month June 2019

4th June, 2019 | By Cause4 staff

As we approach summer and the longest day of the year this month, we can’t believe quite how fast this year has gone – or the 10 years that led up to our birthday party in May! In our spirit of Sharism, check out our favourite Charity Leader, Entrepreneur, Trustee and Arts Fundraising and Philanthropy Fellow of the Month for June!