In Support of #GivingTuesday
29 November 2016 | By Cause4 staff
Forget Black Friday and Cyber Monday, as today marks the UK’s 3rd #givingtuesday; the internationally celebrated day of giving that sees people across the world coming together to make a difference. Giving Tuesday has become a staple in our diary, partly in response to the rampant commercialisation and consumerism in the post-Thanksgiving season. The movement was started in the US in 2012 by the Belfer Center for Innovation & Social Impact at the 92nd Street Y to encourage and celebrate an international day of giving at the beginning of the Christmas and festive season.
This celebrated day – and celebrity endorsed day - has gained massive momentum thanks to the power of social media, social sharing, and collaboration, with #givingtuesday hashtag serving as a call-to-action to show what can be achieved when people take a moment to pause and unite in support of the causes that matter. In 2015, #givingtuesday broke the Guinness World Record for the most online donations in 24 hours as people gave away £35 million to good causes, equating more than £6,000 given to charity every minute internationally.
One of the reasons why here at Cause4 we endorse #givingtuesday is because it isn’t just about the day itself; it also sees the advance of relationships between supporter and charity, charity and business, that contributes to the UK’s strong culture of generosity all year round. 2016 has been a difficult year, but #givingtuesday offers a great way for people to join forces and do something, be that donating money, offering up time or skills, or spreading awareness about causes that matter, to make your community, country, or even the world, a better place.
This year we’re supporting Victim Support’s #UpsideDownSelfie campaign for a cause that we all can relate to. We’d love to hear what causes you are supporting. Leave your comments below, or tweet us at @OfficialCause4 to take part in the discussion.