The University fundraising challenge

12 September 2010 | By Cause4 staff

The student population has huge potential to promote and facilitate charitable fundraising. Apparently 477,277 ‘freshers’ joined higher education in the UK in 2009. Another half a million will do the same later this month. If the means could be established by which every student donated £1 each year on top of what they might already give charitably, a sum not far short of £2m could be generated annually to support charities.

Cause4 is reliably informed that many students happily ‘flash their cash’ on nights out. A recent student survey carried out by The Student Room reported that most students admit to spending in the region of £21-31 a night and go out at least three times a week. If the maths is correct, that’s at least £63 a week. We often think of students as swamped with debt, burdened by tuition fees and exploited by landlords. If The Student Room report rings true, perhaps the reality is a fraction less grim?

So the question is how do we encourage and support more students to give and to fundraise? The potential for galvanised armies of students to achieve formidable things is immense. Equipped with a know-how about networking through social media and armed with multiple contacts that no other generation can easily rival, the student body is a force with which to be reckoned. With the help of current university students, Cause4 is developing its own version of University Challenge. It may or may not involve Jeremy Paxman. Watch this space!

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"The course was informative, enjoyable, covering plenty of ground in just one day without feeling rushed at all. It came at a crucial time in our planning and thinking as a development team and was a very welcome pause for thought. Michelle was a brilliant facilitator and it was a real benefit to hear about her experiences across the sector."

Jane Reynolds, Development Manager, Manchester International Festival

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