What now for Arts fundraisers?

16 May 2011 | By Cause4 staff

In December 2010, when Jeremy Hunt announced plans to promote philanthropy amongst the arts, including his £80m matched fund scheme and ‘year of corporate giving’, two-thirds of arts companies welcomed the government’s plans, with 85% of the music and opera sectors strongly favouring the initiative.

So, four months on – how are developments unfolding? Research conducted by Arts Quarter as part of Culture 2020 based on the final figure of 587 recipients, are as follows:

”¢ Those with annual turnovers under £1m appeared to be the most in need of fundraising skills
Ӣ Across all art forms, scales and regions (apart from Music/Opera) two thirds or more of respondents felt that they did not have the fundraising resources to deliver their targets.
Ӣ In highlighting the importance of a Case for Support, 50% of respondents stated that such a case did not exist within their organisation.

This is worrying. Whilst high levels of organisations welcomed Mr Hunt’s ten-point plan, in reality it would seem that the fundamental foundations to optimise the initiative - i.e. the people - are missing.

What is essential is new entrepreneurial training schemes and a joined up approach to attracting talent to the sector to big organisations and small.

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“Arts Fundraising & Philanthropy has changed the game for arts fundraising as Clore did for leadership.”

Phil Gibby, Director Arts Council England, South West

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