CAUSE4 ACHIEVES B CORPORATION CERTIFICATION
LONDON – 4th April 2016: Cause4, an organisation that champions disruptive philanthropy and new ways of scaling up charities and social enterprises, announced today that it has become a Certified B Corporation, one of only 79 UK businesses to achieve this status.
Certified B Corporations meet higher standards of social and environmental performance, transparency, and accountability. The certification is similar to a Fair Trade stamp but for the whole business. The performance standards are comprehensive and transparent. Unlike traditional corporations, Certified B Corporations are legally required to consider the impact of their decisions not only on their shareholders, but also on their stakeholders (e.g., workers, suppliers, community, consumers, and the environment).
B Corps are important because they inspire all businesses to compete not only to be the best in the world, but to be the best for the world. Certified B Corporations are unified in their goal – to redefine success in business.
“Since we launched we have always strived to be transparent and to benefit society, so becoming a B Corp was a natural next step,” said Cause4’s Chief Executive and Founder Michelle Wright. “We’re committed to shaking things up for the better. This certification is a seal of endorsement for our way of doing things across the company. It’s encouraging and motivating. It feels like an important chapter in our story.”
To become B Corp Certified Cause4 underwent rigorous evaluation to determine the services provided were socially and environmentally conscious. Ultimately, the business has to consider employees, the environment and community when making decisions instead of being driven by profit. Cause4 works in partnership with corporations, charities and people to develop important charitable projects, create new business models, as well as to raise vital funds. Learning lessons from the private sector to benefit not-for-profit organisations, since set up in May 2009, Cause4 has raised over £46 million for clients, and is committed to helping attract the best graduate talent to work on some of the world’s most pressing issues.
By becoming B Corp Certified Cause4 joins the ranks of other social and environmental businesses globally, such as Ben & Jerry’s and Etsy that use business as a force for good.
Media Enquiries – Lucy George at Wordville 0207 725 9798 or firstname.lastname@example.org
Notes to Editors
About Cause4 – www.cause4.co.uk
Established in May 2009, Cause4 champions disruptive philanthropy and new ways of scaling up charities and social enterprises supporting them to change and grow. A small team but with big ambition and a big heart, it’s not the size of project that matters to us but whether it can make an impact. Provoking change is at the heart of our mission.
Cause4 works in partnership with corporations, charities and people to develop important charitable projects, create new business models, as well as to raise vital funds. Learning lessons from the private sector to benefit not-for-profit organisations, since set up in May 2009, Cause4 has raised over £46 million for clients, and is committed to helping attract the best graduate talent to work on some of the world’s most pressing issues.
Cause4 has won a string of awards including for founder Michelle Wright, as female entrepreneur of the year at the Natwest Start Up Awards 2011. The company is a top 10 winner in the Ernst and Young Future 100 awards 2011, a winner in the 2012 Startups 100 list for most innovative small businesses across the UK. Cause4 has also won two silver international Stevie Awards for innovation and in 2014 has been selected as a National Champion representing the UK in the European Business Awards.
Cause4 was also recognised as one of the top 25 Hyper-growth organisations in the UK having joined the Government’s Growth Accelerator Programme in early 2013 and was invited to be part of Accelerate 250 – an invitation by Lord Young of Graffham (PM's enterprise advisor) for the UK’s top 6% of small businesses showing high growth potential. In 2013 Cause4 was awarded a fast-growth Award from Unltd and was also recognised in the Silicon Valley UK 100 list for the top 100 UK companies showing potential to generate multi-million pound revenues.
More information about Cause4’s strategic development programmes and talent development initiatives can be found at www.cause4.co.uk.
About B Corporations
Certified B Corporations meet the highest standards of overall social and environmental performance, legally expand their corporate responsibilities to include consideration of stakeholder interests, and build collective voice through the power of the unifying B Corporation brand. There are more than 1,300 Certified B Corporations from over 120 industries and nearly 50 countries with one unifying goal – to redefine success in business. B Corporations are leaders of the global movement of People Using Business as a Force for Good. Other examples of B Corporations include Ben & Jerry’s, ETSY, Social Stock Exchange and The Big Issue.
About B Lab
B Lab is a non-profit organisation that serves a global movement of People Using Business as a Force for Good. Its vision is that, one day, all companies will compete to be Best for the World and as a result society enjoys a shared and durable prosperity. B Lab drives this systemic change through a number of interrelated initiatives:
- building a community of Certified B Corporations to make it easier for all of us to tell the difference between “good companies” and good marketing;
- promoting usage of Mission Aligned corporate structures to increase efficacy of social entrepreneurship and impact investing (more than 2,000 benefit corporations have been registered in the 27 states and District of Columbia that have passed benefit corporation laws);
- promoting Measure What Matters campaigns to increase use of free, powerful tools for businesses to measure, compare and improve their social and environmental performance (more than 20,000 businesses use B Lab’s free B Impact Assessment).
- developing B Analytics, a customisable platform to help investors and institutions measure, benchmark, and report on the impact of the businesses with whom they work and in whom they invest. For more information, visit www.bcorporation.net, www.bimpactassessment.net, www.b-analytics.net and www.benefitcorp.net.