Cause4 named as a winner in the 2014 O2 Smarta 100 Awards

7th October, 2014 and O2 Business proudly announce that social enterprise Cause4 is a winner of
the 2014 O2 Smarta 100, the index of the UK’s savviest, supremely disruptive, most
resourceful and socially-beneficial small businesses.

The O2 Smarta 100 awards celebrates new UK tech powerhouses like Squawka, Rant & Rave and Pact Coffee, as much as those dedicated to changing thousands of lives for the better – Two Fingers Brewing Co, whose profits go in full to prostate cancer research.

In total, 2014’s Smarta 100 are generating revenues of over £70million a year and employing more than 640 people. More than a quarter are female-run businesses and half are self-funded, with just 5% borrowing from a bank.

Commenting on their inclusion in the Smarta 100, Cause4 CEO, Michelle Wright said: “It is great recognition for the Cause4 team to be included in the Smarta 100. We’re proud of our curious and entrepreneurial culture, and it is a brilliant list to be included in, amongst some other inspirational small businesses.

Shaa Wasmund, Smarta founder, said: “The O2 Smarta 100 always showcases what is truly disruptive, innovative and engaging in the UK small business sector and this year has been no exception. Picking a winner will be no mean feat from what is a truly outstanding list.”

Voting is now under way to find the overall O2 Smarta 100 Business of the Year, winning £10,000 courtesy of O2.

The shortlisted companies can be viewed at

You can view the full press release here 


“Cause4 is an excellent organisation, well connected and clear in its ability to shape and advise. They offer challenge, and will steer stakeholders with diplomacy while holding a clear line on what will move the organisation towards its goals.”

Simon Larter-Evans, Headmaster, St Paul’s Cathedral School