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Tuesday night’s Celebrity Bake Off for Stand up to Cancer was a tough watch. Not because of the disastrous bakes, but for the charity campaign video in the middle of the episode. This week featured a young boy, who having survived cancer once, unfortunately passed away when it later returned. In between his diagnoses, his mother suffered and survived breast cancer, only to find out it had returned – and was now terminal at the time of recording.

Towards the end of last year, I was closely monitoring the growth of a new start-up, GoodBox, which is on a mission to pioneer the fundraising sector with contactless donation platforms.

The company is currently offering three products that allow donors to ‘Tap to Give’ – i.e. donate to charities through contactless technology – and is preparing to fully launch later in 2018.

Living in an extremely fast paced developing world, customer requirements are getting more and more demanding, with expectations increasing and competition rising. This means that customer choices are continuously expanding as industries develop. Like businesses, charities also need to continue to strive for high standards of customer service in order to build strong relationships with their audiences, beneficiaries and donor networks.