Feature story

AI and Chat GPT in Fundraising – its role, uses and implications

22nd May, 2023 | By Lucy Pratt

With technology continuing to embed itself in all aspects of our lives at great speed, much has been written about AI technology, and how this is likely to facilitate the biggest shift in our working practices since the industrial revolution.

This week, OpenAI chief executive (and the inventor of Chat GPT) Sam Altman lauded the new generation of digital chatbots for their potential to “improve nearly every aspect of our lives”. 

However, his positivity also came with words of warning, “if this technology goes wrong, it can go quite wrong, we want to work with the government to prevent that from happening.”

With every great revolution, comes trepidation, but looking at such technology through the eyes of a fundraiser, we need to ask whether this is the future of fundraising, or merely a tool to support us in our journey to create positive change? In a series of articles, we aim to open up discussion and debate on this topic.

Who’s Missing From Your Boardroom?

11th September, 2025 | By Bryony Salmon

Boards shape the culture, values and impact of every charity. But in the arts, culture and heritage sector, many boards still don’t reflect the communities that they serve. In this blog we explore how greater board diversity can strengthen governance, build trust and open new opportunities for engagement, drawing on examples of charities who are already making it work.

The Donor Gap

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