With current membership standing at 100 million users, the popularity of Twitter since its creation in 2006 is immense. Nor does the phenomenon shows any signs of slowing down.
Some charities are actively ‘tweeting’ whilst others for a variety of reasons - lack of technical ‘know how’, lack of resource, uncertainty, perceptions that ‘it’s all a bit silly’ – prefer to watch and wait.
Those charities deploying Twitter do so with variable success. Too often tweets are seemingly ‘off the cuff’ comments made carelessly without considering wider implications.