Niels works with the Cause4 team in the Netherlands. He has been a senior executive, trustee and entrepreneur in the performing arts and non-profit sector for more than 25 years. At present he is consultant and board member to a range of charities, trusts, arts organisations and cultural institutes. His key strength is identifying the unique selling points of artists and organisations with a view to their long-term opportunities and enabling them to translate this into the strongest possible market position with both sustainable growth and public value. He has a background in law and classical music and took classes in public management at Tias Nimbas Business School.
From 2006 to 2013 Niels Veenhuijzen was chief executive of the Residentie Orchestra The Hague. Additionally he served as chairman of the executive board of the Philips Concert Hall/Lucent Dance Theatre and was one of the founding fathers of the new Dance and Music Centre in The Hague. Before that he was a Director of HarrisonParrott Ltd. in London, working globally as consultant (orchestras, festivals, venues) and agent (artists a.o. Janine Jansen, Neeme Järvi and Xian Zhang). He started his own business in 1995 in creative entrepreneurship as Director/Owner of the agency Concertdirectie Samama & Co. in Amsterdam.