Viewpoint

Take a look at the latest opinion pieces from the Cause4 team.

Feature story

AI and Chat GPT in Fundraising – its role, uses and implications

22nd May, 2023 | By Lucy Pratt

With technology continuing to embed itself in all aspects of our lives at great speed, much has been written about AI technology, and how this is likely to facilitate the biggest shift in our working practices since the industrial revolution.

This week, OpenAI chief executive (and the inventor of Chat GPT) Sam Altman lauded the new generation of digital chatbots for their potential to “improve nearly every aspect of our lives”. 

However, his positivity also came with words of warning, “if this technology goes wrong, it can go quite wrong, we want to work with the government to prevent that from happening.”

With every great revolution, comes trepidation, but looking at such technology through the eyes of a fundraiser, we need to ask whether this is the future of fundraising, or merely a tool to support us in our journey to create positive change? In a series of articles, we aim to open up discussion and debate on this topic.

Pick of the Month - July 2025

1st July, 2025 | By Lucy Grehan-Bradley

Welcome to July's Pick of the Month! We’re excited to feature individuals who are making a real impact in the charity world. From creative social innovators to tireless charity leaders, their work is all about driving change and improving lives. We’ll take a closer look at their unique paths, the challenges they’ve navigated, and the incredible contributions they’re making to communities across the UK. Come join us in celebrating their inspiring efforts! 

Pick of the Month - July 2025

1st July, 2025 | By Lucy Grehan-Bradley

Welcome to July's Pick of the Month! We’re excited to feature individuals who are making a real impact in the charity world. From creative social innovators to tireless charity leaders, their work is all about driving change and improving lives. We’ll take a closer look at their unique paths, the challenges they’ve navigated, and the incredible contributions they’re making to communities across the UK. Come join us in celebrating their inspiring efforts! 

Pick of the Month - June 2025

2nd June, 2025 | By Lucy Grehan-Bradley

Welcome to June's Pick of the Month! We’re excited to feature individuals who are making a real impact in the charity world. From creative social innovators to tireless charity leaders, their work is all about driving change and improving lives. We’ll take a closer look at their unique paths, the challenges they’ve navigated, and the incredible contributions they’re making to communities across the UK. Come join us in celebrating their inspiring efforts! 

Cultivating change: Inspiring Sustainable Practices in the Charity Sector  

20th May, 2025 | By Lucy Grehan-Bradley

From youth enterprises to community clothing initiatives, these organisations are not just acknowledging their impact on the planet; they’re taking action to make things better. By embedding eco-friendly practices into their missions, they’re transforming the cultural landscape and encouraging audiences to think about their own relationship with the environment.

Innovative Fundraising Approaches for Climate-Ready Charities 

20th May, 2025 | By Lucy Grehan-Bradley

As the world faces the climate crisis head-on, climate-ready charities have an incredible opportunity to lead the charge on sustainability while exploring new ways to secure funding. 

Things I Wish I Knew Before Becoming a Trustee

15th May, 2025 | By Bryony Salmon

Advice and reflections from trustees who’ve been there. Several members of the Cause4 team also serve as trustees, and in this blog, they share the insights and lessons they wish they’d known before stepping into the role.

Building Inclusive Trustee Boards

14th May, 2025 | By Rebecca Churcher-Soden

In this article, we’ll delve into best practices for inclusive trustee recruitment and highlight steps that you can take to build a more inclusive board, and how to better support new trustees once they have been recruited.

Pick of the Month - May 2025

7th May, 2025 | By Lucy Grehan-Bradley

Welcome to May's Pick of the Month! We’re excited to feature individuals who are making a real impact in the charity world. From creative social innovators to tireless charity leaders, their work is all about driving change and improving lives. We’ll take a closer look at their unique paths, the challenges they’ve navigated, and the incredible contributions they’re making to communities across the UK. Come join us in celebrating their inspiring efforts! 

Being a Charity Chair: The Hallmarks of Good Leadership

24th April, 2025 | By Thomas Williams

We explore some of the key qualities and skills that define a great Chair.

Pick of the Month - April 2025

1st April, 2025 | By Bryony Salmon

Welcome to April’s Pick of the Month! We’re excited to feature individuals who are making a real impact in the charity world. From creative social innovators to tireless charity leaders, their work is all about driving change and improving lives. We’ll take a closer look at their unique paths, the challenges they’ve navigated, and the incredible contributions they’re making to communities across the UK. Come join us in celebrating their inspiring efforts! 

Pick of the Month - March 2025

28th February, 2025 | By Bryony Salmon

Welcome to March’s Pick of the Month! This month, we are thrilled to highlight individuals making significant strides in the charity sector. From innovative social entrepreneurs to dedicated charity leaders, their stories exemplify resilience, creativity and a profound commitment to positive change. Join us as we delve into their journeys, explore the challenges they’ve overcome and celebrate the impactful work they’re doing in communities across the UK.   

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