Viewpoint

Take a look at the latest opinion pieces from the Cause4 team.

Feature story

AI and Chat GPT in Fundraising – its role, uses and implications

22nd May, 2023 | By Lucy Pratt

With technology continuing to embed itself in all aspects of our lives at great speed, much has been written about AI technology, and how this is likely to facilitate the biggest shift in our working practices since the industrial revolution.

This week, OpenAI chief executive (and the inventor of Chat GPT) Sam Altman lauded the new generation of digital chatbots for their potential to “improve nearly every aspect of our lives”. 

However, his positivity also came with words of warning, “if this technology goes wrong, it can go quite wrong, we want to work with the government to prevent that from happening.”

With every great revolution, comes trepidation, but looking at such technology through the eyes of a fundraiser, we need to ask whether this is the future of fundraising, or merely a tool to support us in our journey to create positive change? In a series of articles, we aim to open up discussion and debate on this topic.

Pick of the Month - March 2026

26th February, 2026 | By Lucy Grehan-Bradley

Welcome to March's Pick of the Month! We’re excited to feature individuals who are making a real impact in the charity world. From creative social innovators to tireless charity leaders, their work is all about driving change and improving lives. We’ll take a closer look at their unique paths, the challenges they’ve navigated, and the incredible contributions they’re making to communities across the UK. Come join us in celebrating their inspiring efforts! 

Tech Trailblazers

25th January, 2019 | By Poppy Facer

Artificial Intelligence (AI) … Machine Learning … Deep Neural Networks … sometimes it can feel as though the technology sector operates in an entirely alien language. Meanwhile, the charity sector has faced ongoing criticism about its failure to keep up to date with digital developments and connect with new technologies.

Green is the New Black: the Rising Tide of Climate-Consciousness

11th January, 2019 | By Emily Clarke

It’s an arresting sight: huge chunks of arctic ice stood melting into the polluted streets of Central London; disintegrating into the chill winter air.

Cause4's Pick of the Month January 2019

2nd January, 2019 | By Cause4 staff

January is the perfect time to reflect on our past achievements, set new intentions and to recognise the successes of those around us. That's why we're kicking off 2019 in celebration of the Charity Leader, Entrepreneur and Trustee of the month. 

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