Viewpoint

Take a look at the latest opinion pieces from the Cause4 team.

Feature story

AI and Chat GPT in Fundraising – its role, uses and implications

22nd May, 2023 | By Lucy Pratt

With technology continuing to embed itself in all aspects of our lives at great speed, much has been written about AI technology, and how this is likely to facilitate the biggest shift in our working practices since the industrial revolution.

This week, OpenAI chief executive (and the inventor of Chat GPT) Sam Altman lauded the new generation of digital chatbots for their potential to “improve nearly every aspect of our lives”. 

However, his positivity also came with words of warning, “if this technology goes wrong, it can go quite wrong, we want to work with the government to prevent that from happening.”

With every great revolution, comes trepidation, but looking at such technology through the eyes of a fundraiser, we need to ask whether this is the future of fundraising, or merely a tool to support us in our journey to create positive change? In a series of articles, we aim to open up discussion and debate on this topic.

Pick of the Month - November 2024

1st November, 2024 | By Katy Owen

Welcome to November’s Pick of the Month! Dive in to discover insights from some truly inspiring individuals.

The Value of Well-Judged Reserves

11th November, 2019 | By Naomi Chapman

Cause4 responds to recent negative press about the reserves of military charities by considering the many factors that should influence a charity's Reserves Policy.

Pick of the Month - November 2019

1st November, 2019 | By Naomi Chapman

Remember, remember, it’s Pick of the Month for November! We’re so excited about this month’s round up of changemakers in the charity sector. The work that these leaders are doing is making a huge difference in many areas: from the arts, to refugees, to homelessness. 

Major overhaul needed in Charity Audits

8th October, 2019 | By Naomi Chapman

Cause4 analyses two worrying trends in Charity Account auditing: the simultaneous lessening of quality and increase in prices.

Pick of the Month - October 2019

7th October, 2019 | By Naomi Chapman

It’s October, the nights are drawing in, and everyone is dusting off their winter coats. To warm you up as we move into Winter, here’s Cause4’s monthly round up of exciting leaders from across the third sector. 

International Week of Happiness

25th September, 2019 | By Annie Jarvis

Annie Jarvis writes for International Week of Happiness, showcasing the work Cause4 are doing to improve employee wellbeing.

Common Goal - The 1% are giving 1%.

24th September, 2019 | By Nye Greenfield

Common Goal is an initiative which redistributes footballers' wages to enhance social development. But how does it work? Who supports it? And is it having a real impact?

Pick of the Month - September 2019

4th September, 2019 | By Naomi Chapman

September brings a 'back to school' feeling - and this round up showcases four individuals in the third sector that will inspire you to get stuck back in to work. 

Cause4 featured in Acquisition International Magazine

29th August, 2019 | By Naomi Chapman

Cause4 is a social enterprise and one of the first certified B-Corporations in the UK. Recently, we profiled the firm to discover more about the extraordinary services the team consistently provides to ensure that the desired outcome is achieved.

Cause4 responds to #charitysowhite

27th August, 2019 | By Naomi Chapman

Cause4 responds to the trending of #charitysowhite last week, and reflects on diversity in the charity industry.

Pick of the Month - August 2019

1st August, 2019 | By Cause4 staff

It's a new month and the Cause4 team are excited to introduce another four inspiring individuals that are guiding the way in charity leadership, social entrepreneurship, Trusteeship and Arts Fundraising. Read on to meet our pick of the month for August. 

Let’s get started

Start a conversation that matters

Talk to us

Take a look at some of our courses

Find out more