Viewpoint

Take a look at the latest opinion pieces from the Cause4 team.

Feature story

AI and Chat GPT in Fundraising – its role, uses and implications

22nd May, 2023 | By Lucy Pratt

With technology continuing to embed itself in all aspects of our lives at great speed, much has been written about AI technology, and how this is likely to facilitate the biggest shift in our working practices since the industrial revolution.

This week, OpenAI chief executive (and the inventor of Chat GPT) Sam Altman lauded the new generation of digital chatbots for their potential to “improve nearly every aspect of our lives”. 

However, his positivity also came with words of warning, “if this technology goes wrong, it can go quite wrong, we want to work with the government to prevent that from happening.”

With every great revolution, comes trepidation, but looking at such technology through the eyes of a fundraiser, we need to ask whether this is the future of fundraising, or merely a tool to support us in our journey to create positive change? In a series of articles, we aim to open up discussion and debate on this topic.

Being a Charity Chair: The Hallmarks of Good Leadership

24th April, 2025 | By Thomas Williams

We explore some of the key qualities and skills that define a great Chair.

Being a Charity Chair: The Hallmarks of Good Leadership

24th April, 2025 | By Thomas Williams

We explore some of the key qualities and skills that define a great Chair.

Pick of the Month - April 2025

1st April, 2025 | By Bryony Salmon

Welcome to April’s Pick of the Month! We’re excited to feature individuals who are making a real impact in the charity world. From creative social innovators to tireless charity leaders, their work is all about driving change and improving lives. We’ll take a closer look at their unique paths, the challenges they’ve navigated, and the incredible contributions they’re making to communities across the UK. Come join us in celebrating their inspiring efforts! 

Pick of the Month - March 2025

28th February, 2025 | By Bryony Salmon

Welcome to March’s Pick of the Month! This month, we are thrilled to highlight individuals making significant strides in the charity sector. From innovative social entrepreneurs to dedicated charity leaders, their stories exemplify resilience, creativity and a profound commitment to positive change. Join us as we delve into their journeys, explore the challenges they’ve overcome and celebrate the impactful work they’re doing in communities across the UK.   

Succeeding in safeguarding: A guide for trustees

24th February, 2025 | By Thomas Williams

Are you looking for advice to make sure your safeguarding is up to scratch? Keep reading for our top tips and recommendations.

Pick of the Month - February 2025

31st January, 2025 | By Katy Owen

Welcome to February’s Pick of the Month! This month, we’re shining a light on inspiring individuals who are making a real difference in their communities. Explore their journeys, the challenges they’ve faced, and the valuable lessons they’ve learned along the way.

Pick of the Month - January 2025

10th January, 2025 | By Katy Owen

Welcome to January’s Pick of the Month! Start the year with inspiration from incredible individuals making a real impact in their communities. Dive in to discover their journeys, challenges, and the lessons they’ve learned along the way.

Pick of the Month - December 2024

1st December, 2024 | By Katy Owen

Welcome to December's Pick of the Month! Dive in to discover insights from some truly inspiring individuals.

Pick of the Month - November 2024

1st November, 2024 | By Katy Owen

Welcome to November’s Pick of the Month! Dive in to discover insights from some truly inspiring individuals.

Pick of the Month - October 2024

1st October, 2024 | By Thomas Williams

Welcome to October's Pick of the Month. Keep reading to hear from our inspirational individuals!

Pick of the Month - September 2024

3rd September, 2024 | By Thomas Williams

We are delighted to kick off the new academic year by showcasing four individuals who are using their skills and expertise to support good causes. Keep reading to find out more about the work that they do and their advice for current and aspiring charity leaders, social entrepreneurs, trustees, and fundraising professionals!

Let’s get started

Start a conversation that matters

Talk to us

Take a look at some of our courses

Find out more