Viewpoint

Take a look at the latest opinion pieces from the Cause4 team.

Feature story

AI and Chat GPT in Fundraising – its role, uses and implications

22nd May, 2023 | By Lucy Pratt

With technology continuing to embed itself in all aspects of our lives at great speed, much has been written about AI technology, and how this is likely to facilitate the biggest shift in our working practices since the industrial revolution.

This week, OpenAI chief executive (and the inventor of Chat GPT) Sam Altman lauded the new generation of digital chatbots for their potential to “improve nearly every aspect of our lives”. 

However, his positivity also came with words of warning, “if this technology goes wrong, it can go quite wrong, we want to work with the government to prevent that from happening.”

With every great revolution, comes trepidation, but looking at such technology through the eyes of a fundraiser, we need to ask whether this is the future of fundraising, or merely a tool to support us in our journey to create positive change? In a series of articles, we aim to open up discussion and debate on this topic.

Pick of the Month - December 2024

1st December, 2024 | By Katy Owen

Welcome to December's Pick of the Month! Dive in to discover insights from some truly inspiring individuals.

Michelle Wright writes for Arts Professional

29th October, 2020 | By Michelle Wright

Right now past data is a poor predictor of the future, but understanding the scale and nature of change while responding to issues and initiatives of importance to funders will be vital to future success, say Michelle Wright and Sarah Thelwall.

Charity Fraud Week: A round-up of the best guidance and recommendations out there

19th October, 2020 | By Edward Drew

Today marks the start of International Charity Fraud Awareness Week, bringing together everyone involved in the sector to raise awareness and combat fraud. Here we round up the best guidance and recommendations on tackling fraud.

Michelle Wright writes for Charity Choice

16th October, 2020 | By Michelle Wright

According to research Cause4 conducted with Rogare, only 5% of fundraisers actively chose it as a profession. How can we establish a career path into the sector?

Michelle Wright writes for Finance Digest

16th October, 2020 | By Michelle Wright

Michelle Wright considers the extent to which entrepreneurs must trade of ethics and success, an issue that is more important than ever as businesses struggle to survive Covid-19 and face ethical scrutiny in light of significant global movements such as Black Lives Matter and Extinction Rebellion.https://www.financedigest.com/is-it-possible-for-entrepreneurs-to-be-ethical-and-successful.html

Michelle Wright writes for Suffolk Norfolk Life

14th October, 2020 | By Michelle Wright

Cause4 CEO writes for Suffolk Norfolk Life about the current challenges for local charities, giving key advice for moving forwards.

Top Tips for Virtual Board Meetings

7th October, 2020 | By Naomi Chapman

As we prepare for another six months of virtual board meetings (at least), Cause4 sets out five top tips for making these as effective as they can be.

Topics: 

Peer-networking in a Digital Environment

6th October, 2020 | By Erin Hughes

Making mutually beneficial business connections in the digital environment

Topics: 

Pick of the Month - October 2020

1st October, 2020 | By Naomi Chapman

October's sector round up, highlighting four inspiring individuals delivering impact through their work.

Michelle Wright writes for Fleximise

29th September, 2020 | By Michelle Wright

Michelle Wright, Founder and CEO of one of the UK’s first B Corporations, discusses the importance of making ethical business decisions in times of hardship

Michelle Wright writes for Arts Professional

24th September, 2020 | By Michelle Wright

Recruiting on the basis of passion for the arts doesn’t make sense in vital income-generating roles, says Michelle Wright. Sector leaders need a talented pool of fundraisers with recognised knowledge and skills.

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