Viewpoint

Take a look at the latest opinion pieces from the Cause4 team.

Feature story

AI and Chat GPT in Fundraising – its role, uses and implications

22nd May, 2023 | By Lucy Pratt

With technology continuing to embed itself in all aspects of our lives at great speed, much has been written about AI technology, and how this is likely to facilitate the biggest shift in our working practices since the industrial revolution.

This week, OpenAI chief executive (and the inventor of Chat GPT) Sam Altman lauded the new generation of digital chatbots for their potential to “improve nearly every aspect of our lives”. 

However, his positivity also came with words of warning, “if this technology goes wrong, it can go quite wrong, we want to work with the government to prevent that from happening.”

With every great revolution, comes trepidation, but looking at such technology through the eyes of a fundraiser, we need to ask whether this is the future of fundraising, or merely a tool to support us in our journey to create positive change? In a series of articles, we aim to open up discussion and debate on this topic.

Pick of the Month - December 2024

1st December, 2024 | By Katy Owen

Welcome to December's Pick of the Month! Dive in to discover insights from some truly inspiring individuals.

Pick of the Month - November 2021

2nd November, 2021 | By Naomi Chapman

As we near the end of another year of uncertainty, this monthly pick features a Trustee of a Young People’s charity, an ingenious social enterprise with a “library of things” and the Chief Executive of Trees for Cities working on not only a national, but international scale.

The End of the Road - What you need to know about shutting down a charity

20th October, 2021 | By Erin Hughes

When you decide to become a charity Trustee, it's unlikely you're thinking about the possibility of closing your charity - unfortunately, however, it isn't uncommon. Here, we guide you through your legal responsibilities if you have to close down a charity, and how to manage the process effectively.

Constructive criticism: what the charity sector can learn from the Fundraising Regulator Complaints Report

13th October, 2021 | By Erin Hughes

The Fundraising Regulator recently published its Complaints Report, which shares insights into the broad trends of fundraising complaints in the UK from April 2020 to March 2021. The aim of the report is to identify areas of fundraising practice which may require improvement or expertise, to help the charity sector to continue fundraising ethically and effectively.

Pick of the Month - October 2021

11th October, 2021 | By Erin Hughes

As the nights draw in and the pumpkin spice calls, this month we meet a Trustee campaigning for better rights for Disabled people, a social entrepreneur fighting throw-away culture with luxury sustainable fashion, and a charity leader helping refugees to make new lives as part of their community.

Gift Aid: just a box ticking exercise?

7th October, 2021 | By Erin Hughes

The 7th October 2021 is Charity Gift Aid Awareness Day, a campaign that aims to reduce unclaimed and mis-claimed Gift Aid across the sector. To mark this day, we've put together a run down of what Gift Aid is, and how to make the most of it legally.

Kickstarting a charity sector career with the Development Fellowship

9th September, 2021 | By Naomi Chapman

Have you seen that Cause4 is hiring? To help you gain an understanding of the unique two-year Fellowship, we asked existing staff who are on, or have completed the programme, to share their thoughts.

Pick of the Month - September 2021

8th September, 2021 | By Erin Hughes

The schools are back, the leaves are changing colour, and the glorious autumn sun is glowing. This month we meet a refugee supporting refugees and migrants into employment, a charity leader with a mission to make hygiene products universally accessible in the UK, and a Trustee who just wanted to give his free time to benefit other people.

The potential for legacy giving in arts fundraising

1st September, 2021 | By Naomi Chapman

This Remember a Charity Week, we reflect on the often missed potential of legacy giving in arts fundraising.

Pick of the Month - August 2021

4th August, 2021 | By Edward Drew

Happy August! With summer sunshine (or rain!) beaming down, we spoke with a Trustee who decided to Chair an arts organisation she loves, and a Social Entrepreneur innovating and investing in climate-smart affordable housing – congratulations to all who have been featured!

CAF World Giving Report 2021: A Pandemic Special

2nd August, 2021 | By Edward Drew

How has the pandemic impacted global generosity? In this blog, the Cause4 team respond to the CAF World Giving Report 2021 and what it means for your charity.

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