How does your organisation view your donors? Our “close friends of the charity” and “generous supporters” might well be how we publically refer to them, but are we treating them well enough?
Our prospects are people we likely approach with our nicest smiles and most considerate ears. However, when they become donors, we seem to transition into comfort zone far too quickly. We no longer email as often, if at all, and assume that they’ll stick around with the kind of dedication parents do at the side-lines of their offspring’s amateur sport competitions.