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Take a look at the latest opinion pieces from the Cause4 team.

Feature story

AI and Chat GPT in Fundraising – its role, uses and implications

22nd May, 2023 | By Lucy Pratt

With technology continuing to embed itself in all aspects of our lives at great speed, much has been written about AI technology, and how this is likely to facilitate the biggest shift in our working practices since the industrial revolution.

This week, OpenAI chief executive (and the inventor of Chat GPT) Sam Altman lauded the new generation of digital chatbots for their potential to “improve nearly every aspect of our lives”. 

However, his positivity also came with words of warning, “if this technology goes wrong, it can go quite wrong, we want to work with the government to prevent that from happening.”

With every great revolution, comes trepidation, but looking at such technology through the eyes of a fundraiser, we need to ask whether this is the future of fundraising, or merely a tool to support us in our journey to create positive change? In a series of articles, we aim to open up discussion and debate on this topic.

Pick of the Month - February 2025

31st January, 2025 | By Katy Owen

Welcome to February’s Pick of the Month! This month, we’re shining a light on inspiring individuals who are making a real difference in their communities. Explore their journeys, the challenges they’ve faced, and the valuable lessons they’ve learned along the way.

Michelle Wright writes for Fleximise

29th September, 2020 | By Michelle Wright

Michelle Wright, Founder and CEO of one of the UK’s first B Corporations, discusses the importance of making ethical business decisions in times of hardship

Michelle Wright writes for Arts Professional

24th September, 2020 | By Michelle Wright

Recruiting on the basis of passion for the arts doesn’t make sense in vital income-generating roles, says Michelle Wright. Sector leaders need a talented pool of fundraisers with recognised knowledge and skills.

Michelle Wright writes for Companies Digest

11th September, 2020 | By Michelle Wright

With a global pandemic, personal and professional lockdown and economic turmoil, you could be forgiven for thinking that the only answer is to focus on survival for 2020. In this article for Companies Digest, Michelle Wright argues for why ethics should still be a key consideration.

Michelle Wright writes for TrainingZone

8th September, 2020 | By Michelle Wright

Michelle Wright considers how we can protect quality fee-based training in learning and development.

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Pick of the Month - September 2020

2nd September, 2020 | By Naomi Chapman

This month’s sector round-up features a Charity Leader and a Trustee furthering causes close to their hearts, a social enterprise supporting refugees, and an arts fundraiser raising vital funds through Covid-19.

Michelle Wright writes for Philanthropy Impact Magazine

27th August, 2020 | By Michelle Wright

Cause4 CEO Michelle Wright writes about Next Generation Philanthropy - What Matters To Millenial Mega-Donors?

In Conversation with Alexandra Dariescu: Guildhall Creative Entrepreneur

18th August, 2020 | By Naomi Chapman

Cause4 speaks to Alexandra Dariescu, pianist and entrepreneur, about how musical talent and business skills should go hand in hand.

How Trustees can lead recovery

17th August, 2020 | By Niloufar Abhari

There has never been a more important time to be a Trustee and to contribute to the strong leadership that will help the charity sector to navigate this crisis.

In Conversation with Anthony Impey: Guildhall Creative Entrepreneur judge

10th August, 2020 | By Naomi Chapman

Entrepreneurship is a skill that requires conviction and continuous development says Anthony Impey, successful entrepreneur and judge for the Guildhall Creative Entrepreneur programme. 

Why fundraising isn't a lost cause in 2020

4th August, 2020 | By Niloufar Abhari

Some fundraisers have been put off fundraising by the events of this year. In this blog post, Cause4 argues that fundraising teams should keep going, and offers top tips for seeing success.

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