Viewpoint

Take a look at the latest opinion pieces from the Cause4 team.

Feature story

AI and Chat GPT in Fundraising – its role, uses and implications

22nd May, 2023 | By Lucy Pratt

With technology continuing to embed itself in all aspects of our lives at great speed, much has been written about AI technology, and how this is likely to facilitate the biggest shift in our working practices since the industrial revolution.

This week, OpenAI chief executive (and the inventor of Chat GPT) Sam Altman lauded the new generation of digital chatbots for their potential to “improve nearly every aspect of our lives”. 

However, his positivity also came with words of warning, “if this technology goes wrong, it can go quite wrong, we want to work with the government to prevent that from happening.”

With every great revolution, comes trepidation, but looking at such technology through the eyes of a fundraiser, we need to ask whether this is the future of fundraising, or merely a tool to support us in our journey to create positive change? In a series of articles, we aim to open up discussion and debate on this topic.

Pick of the Month - March 2025

28th February, 2025 | By Bryony Salmon

Welcome to March’s Pick of the Month! This month, we are thrilled to highlight individuals making significant strides in the charity sector. From innovative social entrepreneurs to dedicated charity leaders, their stories exemplify resilience, creativity and a profound commitment to positive change. Join us as we delve into their journeys, explore the challenges they’ve overcome and celebrate the impactful work they’re doing in communities across the UK.   

Green is the New Black: the Rising Tide of Climate-Consciousness

11th January, 2019 | By Emily Clarke

It’s an arresting sight: huge chunks of arctic ice stood melting into the polluted streets of Central London; disintegrating into the chill winter air.

Cause4's Pick of the Month January 2019

2nd January, 2019 | By Cause4 staff

January is the perfect time to reflect on our past achievements, set new intentions and to recognise the successes of those around us. That's why we're kicking off 2019 in celebration of the Charity Leader, Entrepreneur and Trustee of the month. 

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