Viewpoint

Take a look at the latest opinion pieces from the Cause4 team.

Feature story

AI and Chat GPT in Fundraising – its role, uses and implications

22nd May, 2023 | By Lucy Pratt

With technology continuing to embed itself in all aspects of our lives at great speed, much has been written about AI technology, and how this is likely to facilitate the biggest shift in our working practices since the industrial revolution.

This week, OpenAI chief executive (and the inventor of Chat GPT) Sam Altman lauded the new generation of digital chatbots for their potential to “improve nearly every aspect of our lives”. 

However, his positivity also came with words of warning, “if this technology goes wrong, it can go quite wrong, we want to work with the government to prevent that from happening.”

With every great revolution, comes trepidation, but looking at such technology through the eyes of a fundraiser, we need to ask whether this is the future of fundraising, or merely a tool to support us in our journey to create positive change? In a series of articles, we aim to open up discussion and debate on this topic.

Charity Commission Chair weighs in on the ethics of charitable donations

17th November, 2023 | By Rebecca Ward

Many will have seen the article published by the Guardian on the 9th November, in which the current Chair of the Charity Commission weighs in on the debate regarding the ethics of accepting or refusing charitable donations. The article recalls how he recently challenged trustees who may be refusing charitable donations on the basis that their own “personal worldviews or preferences” are incompatible with those of the donor – be the donor a corporation, wealthy philanthropist, or trust. The comments are a warning to trustees that, if they are rejecting donations, they must have a very good reason for doing so.

Tech Trailblazers

25th January, 2019 | By Poppy Facer

Artificial Intelligence (AI) … Machine Learning … Deep Neural Networks … sometimes it can feel as though the technology sector operates in an entirely alien language. Meanwhile, the charity sector has faced ongoing criticism about its failure to keep up to date with digital developments and connect with new technologies.

Green is the New Black: the Rising Tide of Climate-Consciousness

11th January, 2019 | By Emily Clarke

It’s an arresting sight: huge chunks of arctic ice stood melting into the polluted streets of Central London; disintegrating into the chill winter air.

Cause4's Pick of the Month January 2019

2nd January, 2019 | By Cause4 staff

January is the perfect time to reflect on our past achievements, set new intentions and to recognise the successes of those around us. That's why we're kicking off 2019 in celebration of the Charity Leader, Entrepreneur and Trustee of the month. 

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